10 Best Email Marketing Tools to Make Your Business Life Easier

What is Email Marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail​ except that instead of sending mail through the postal service, messages are sent electronically via email.


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Email Marketing Tools

Email Marketing Tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. An email marketing tool could be a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool, or a suite of tools that enables a marketer to do all their email marketing end-to-end.

Below are the Email Marketing tools for your business:

  • Mailchimp

A tool you’ll find on any email marketing list thanks to its comprehensive list of features. With the ability to integrate into nearly every software platform or tool, automate your emails for a range of various situations, including abandoned shopping carts and their individual history of their website.

  • Scope

Email marketers tend to keep their own inboxes pretty full, looking for cool ideas. With Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email you’ve received and use the Code Inspector tool to look behind the scenes and see how they pulled it off.

  • MailBakery

To make your life easier, whether you’re making custom emails or templates, Mail Bakery makes it easy to create attractive and engaging emails that will make a real impact with your readers. After designing your templates, you’ll also have the ability to test the templates with over 50+ devices and client.

  • Sendy

One of the most effective forms of email marketing is by using a newsletter. Sendy is a simple way to create captivating newsletters that your readers will love, allowing you to keep them up to date with everything that’s going on, dramatically increasing your click-through rates.

  • FlashIssue

Flashissue is one of the best tools for emailing newsletters. A simple interface combines email marketing with content curation. Sign in through Google or Facebook and have newsletters emailed to your contacts in just five minutes.
No matter what the focus of your newsletter is, you can pull down content from blog posts or search the web to pull content from a variety of sources – Flashissue automatically summarizes this content for you. After populating the editor with a certain number of story summaries, you can change the headline and article descriptions in order to better personalize it for your readers. This allows a more tailored emailer, rather than just generic news.

  • AWeber

When it comes to your new subscribers, you won’t want to fill their inboxes with old and irrelevant email content. Instead, you can use AWeber to quickly keep your new subscribers up to date with everything that’s been going on on your website without the need for a tonne of emails, guaranteed to push them away.

  • Rafflecopter

Renowned for being one of the most popular ways to gain subscribers, giveaways and website contests is the best way to gain user’s email addresses to boost your mailing list counts. Rafflecopter makes it easy for you to run these campaigns from your email campaigns, blogs, websites and social media platforms, all from one central place.

  • ToutApp

When it comes to functionality and features, ToutApp has found its place as the Swiss Army Knife of email marketing tools.

ToutApp includes CRM integration and analytics. This gives you full transparency to know exactly how your emails are doing at any given stage of the process.

The desktop alert and notification lets you know who opened and forwarded emails, and to top it all off, there’s an email chat feature that lets you contact support right through the email you send them. Simply cool.

  • SmartBribe

In addition to this tool being 100% free to use as much as you like, SmartBribe is a great tool for your email users to share your content and emails to their followers and friends, offering them a bonus offer or incentive to share, either by email or social media.

  • BenchMark

This tool provides multiple templates for almost every purpose, including; newsletter, greetings, promotion templates, giveaways, etc. With the intuitive visual editor tool, you can add your own HTML and CSS to give more personalized look. With the built in spam filter, you can cross check your template and make sure it doesn’t contain any objectionable material.

They have a brilliant community system that encourages your own personalized designs and vote your idea. If your design receives most votes, their development team look into it and add it in the next update. It just shows how seriously they value the feedback of their customers.

Conclusion: With hope that these Email Marketing Tools are the best for your business, By utilising the right tools for the job, you can maximize and open up new opportunities for your website, taking your business to the next level of success.

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